One future change Essay Example | Topics and Well Written Essays - 1000 words - 1

One future change - Essay Example In this regard, a ‘many-to-many’ model of communication has replaced the latter, requiring organizations to implement multiple online communication strategies that can counter any challenges in the event of a crisis. In the words of Gonzalez & Smith (2010); â€Å"the new internet environment demands that organizations be cognizant of facts that; there is instant access to information by their audiences, stakeholders are today more scattered given the diversity of media available online, people with issues against organizations can with the help of the internet, quickly mobilize to protect their interests and the traditional role of mass media as a gatekeeper and disseminator of information does not exist anymore†. For these reasons, organizations have evolved in their communication to audiences by being more proactive online. Pro-activity in this context require them to engage their audience on all platforms and respond to their concerns so that in the event of a crisis, the mechanisms are already in place and good relationship with the online audience created. Even with many organizations having implemented online crisis management strategies, the next few years will see an acute improvement in how some of these organizations shape their existing frameworks. In this regard, the following can be picked out as the critical issues from Gonzalez & Smith’s (2010) article that will possible be expanded in the short term: Correctly understanding an organization’s audience: As explained by Gonzalez & Smith (2010), an organization in the building materials’ manufacturing industry does not have a savvy audience as a gaming software company. These two entities cannot, therefore, employ the same crisis management strategy in the online world. Most organizations engage in business- to- business and business- to- individual levels, and this calls for a proper understanding of the audience segments so that commensurate communication models are

Advanced organisational behaviour Assignment Example | Topics and Well Written Essays - 2500 words

Advanced organisational behaviour - Assignment Example The rising technological advancement and the development of human and organisational dimensions are a few of the major considerable steps of BPR in the present business world. In this context, the Information and Communication Technology (ICT) plays a crucial role in BPR through providing office automation. It facilitates to expand the business locations, provides feasible flexibility in the production levels and allows faster delivery of products and services to the customers. Eventually, the use of ICT in BPR also facilitates effective and efficient development of the processes through which the organisations perform their business activities (Zigiaris, 2000). Keeping in consideration the pace of transformational changes in the internal structure of business processes and the promising growth of the modern ICTs, the paper intends to briefly discuss about the initial role played by BPR and its various implications towards the continuous development of the modern business organisatio ns during the period of 1990s. The discussion of this paper will also focus on recognising the major factors causing failure of BPR in various dimensions of the organisations across the different regions of the world. Moreover, whether one of the prime causes of failure of BPR was due to insufficient consideration towards the human dimension or not would also be discussed in the paper. Evolution of BPR in the Early Stages Business process re-engineering can be considered as fundamental rethinking as well as essential redesign of business processes in order to accomplish dramatic developments in contemporary measures of performances including product/service, quality, cost and speed of delivery. Furthermore, the re-engineering process comprises a planned, controlled and measured set of actions which are designed to produce outputs in order to attain the interests of the particular market or audience. It involves a well-built importance on the procedure of accomplishing tasks within t he organisation (Hammer & Champy, 2000). During the period of 1990s, the BPR had played a dominant role in developing organisational structures as well as processes through effectively implementing ICTs within the business processes. The continuous and radical development of ICTs has been witnessed to play a key role in developing the organisational performance in their ways of providing goods or services (Netjes & et. al., n.d.). In the past few years, the BPR has gained substantial growth in the organisational development with respect to the various operations of the organisations across the world. During the commencement of the notion of BPR in the early part of 1990s, it was considered as a revolutionary development for the organisations with regard to their different processes including planning, designing, manufacturing, financing, human resource as well as sales and marketing (CSC, 2009). Source: (Center for Advanced Technologies, n.d.) The evolution of BPR had initially appe ared in business management during the mid of 1990s through the publication of influential article of Michael Hammer. The article portrayed an advanced and changed management philosophy which was significantly